The Toshiba Tablet Race
We should definitely have won an award for the this one. The trouble with winning awards, is that you actually have to enter and we’re way too busy creating all kinds of awesome to take the time to do that. The Toshiba Tablet Race is an integrated campaign, using all the elements of our modern media outlets to promote the Toshiba brand through their products. The entire reality-style competition was built around the Toshiba tablet and all challenges created for the contestants, relied on the use of the product. In a nutshell this was one of the funnest and most engaging campaigns… ever.